Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A variety of shopping organizations are turning to server-side monitoring as a method to improve their data collection procedures. While it calls for a lot more technical knowledge than routine GTM and may introduce added prices, it can bring about higher accuracy and more dependable data
Pixel tracking makes use of a piece of code to sign up conversions on your internet site. It's simple to establish and much less prone to advertisement blockers.
1. More precise information
The traditional technique of tracking conversions on a web site, using pixels, is having problem with altering browser privacy policies. This suggests that the data being sent to Google Ads, Facebook Manager and various other platforms is less precise than it needs to be.
Server-side tracking is a more safe alternative that helps to bypass these restrictions, as it's packed from your very own domain name and dealt with as first-party code, meaning it's much less most likely to be influenced by advertisement blockers or other safety and security procedures. This gives much more precise information and an extra full picture of user journeys across networks.
On top of that, this sort of monitoring allows businesses to track conversions outside of the site, such as telephone call and in-store sees, which can be hard for pixel-based monitoring. This flexibility gives online marketers much more ownership over the data they send, and makes it much easier to abide by different information legislations. It's likewise a great deal much less prone to scams, as it's harder for deceitful stars to control the system by changing the postback URL.
2. Better control over data.
Server-side tracking allows businesses to accumulate and improve information prior to sending it to third-party analytics/advertising systems. This enhances data completeness and accuracy, which can aid marketing experts make even more enlightened advertising and marketing choices.
Conventional pixel tracking depends on JavaScript tracking codes that are placed in website site visitors' internet browsers. These tracking codes are commonly blocked by ad blockers, which can result in information collection disturbances and unreliable results. Server-side tracking makes it possible for organizations to bypass these restrictions and offer accurate, regular information that is less susceptible to disturbance.
This kind of tracking also permits services to track conversions that occur outside of the website, like telephone call and in-store purchases. This is necessary given that new privacy plans such as Apple's Intelligent Tracking Prevention (ITP) performance marketing solutions restrict the life span of cookie-based tracking pixels to 7 days. This is a vital reason S2S is much more reliable for organizations seeking to adapt to these adjustments.
3. Less prone to fraudulence
Server-side tracking makes it possible for services to manipulate information payloads prior to it reaches third party endpoints, enhancing safety and security and privacy. This is particularly important as various browsers and systems progressively transform exactly how they handle cookies. For instance, in iOS 14, Safari will just deliver first-party cookie data and will certainly not enable pixel-based monitoring. Utilizing server-side monitoring, you can bypass these restrictions and remain to track conversions that happened beyond your website.
On top of that, server-side tracking allows you to capture individual information directly by yourself servers. This gets rid of dependancy on third parties, which can be vulnerable to breaches and privacy offenses.
A server-side tracking system is a collection of instructions that tells your internet site's server what events to videotape. This data is after that sent out to analytics tools like Google Analytics and Facebook Service. It's additionally utilized to activate event-based ads, such as retargeting. In contrast, pixel monitoring is a different technique that utilizes a tiny piece of code on your web page to accumulate data from individuals.
4. Less complicated to implement
Server-side tracking is an information collection procedure that happens on the site's very own web server, bypassing web browser restrictions. This suggests that data collected by the website/app is first sent to the web server where it's refined and then forwarded to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this strategy is that it reduces the scope of data monitoring and gives organizations much more control over transmission, making it normally extra reliable. Because of this, it's much less vulnerable to data difficulties brought on by points like a busted connection or an energetic ad blocker being mounted.
With OWOX BI's Server-Side Monitoring, your service can collect real-time conversion data similarly that you would with pixels or a cookie, however this is then passed directly to your advertising and marketing devices on the web server. This permits you to have more accurate data and helps make certain compliance with privacy policies such as GDPR. Moreover, it also stays clear of the monitoring restrictions enforced by internet browsers and advertisement blockers.