Server-Side Tracking vs. Pixel Tracking - Which is Better?
A number of shopping organizations are turning to server-side tracking as a way to enhance their information collection procedures. While it calls for extra technical knowledge than regular GTM and may introduce additional costs, it can result in higher precision and even more reliable data
Pixel tracking uses an item of code to sign up conversions on your web site. It's simple to set up and less prone to advertisement blockers.
1. Extra exact information
The traditional technique of tracking conversions on a website, using pixels, is having problem with altering internet browser personal privacy plans. This suggests that the data being sent out to Google Advertisements, Facebook Business Manager and other systems is much less precise than it ought to be.
Server-side tracking is an extra safe choice that helps to bypass these constraints, as it's filled from your very own domain and dealt with as first-party code, suggesting it's less likely to be influenced by advertisement blockers or other security actions. This supplies much more accurate information and a much more complete image of individual journeys throughout channels.
In addition, this sort of tracking allows organizations to track conversions outside of the website, such as call and in-store check outs, which can be difficult for pixel-based monitoring. This versatility provides marketers a lot more ownership over the information they send, and makes it simpler to comply with different data laws. It's also a whole lot much less prone to scams, as it's more difficult for fraudulent stars to adjust the system by modifying the postback link.
2. Much better control over information.
Server-side tracking allows businesses to accumulate and improve information before sending it to third-party analytics/advertising platforms. This boosts information completeness and precision, which can help marketers make more educated advertising choices.
Typical pixel tracking relies on JavaScript tracking codes that are put in internet site visitors' internet browsers. These tracking codes are typically obstructed by ad blockers, which can lead to data collection disruptions and inaccurate results. Server-side monitoring enables services to bypass these limitations and offer exact, consistent information that is less susceptible to disturbance.
This type of monitoring additionally enables organizations to track conversions that occur beyond the website, like telephone call and in-store acquisitions. This is very important since new personal privacy policies such as Apple's Intelligent Monitoring Avoidance (ITP) limit the life span of cookie-based monitoring pixels to 7 days. This is an essential reason why S2S is extra trusted for companies looking for to adjust to these adjustments.
3. Less susceptible to scams
Server-side monitoring makes it possible for companies to control information hauls before it reaches third party endpoints, enhancing protection and personal privacy. This is especially essential as various internet browsers and systems increasingly change exactly how they manage cookies. As an example, in iphone 14, Safari will only supply first-party cookie data and will not enable pixel-based tracking. Making use of server-side tracking, you can bypass these restrictions and remain to track conversions that happened outside of your site.
Additionally, server-side monitoring allows you to record customer data directly on your own servers. This gets rid of dependancy on 3rd parties, which can be prone to breaches and privacy violations.
A server-side tracking system is a set of directions that tells your site's server what events to tape-record. LinkedIn Ads optimization This data is then sent to analytics tools like Google Analytics and Facebook Company. It's likewise utilized to set off event-based ads, such as retargeting. In contrast, pixel tracking is an alternative method that uses a small piece of code on your webpage to accumulate information from customers.
4. Less complicated to apply
Server-side monitoring is an information collection process that occurs on the site's own server, bypassing internet internet browser constraints. This indicates that information gathered by the website/app is first sent to the server where it's refined and afterwards sent to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this approach is that it reduces the extent of information administration and provides organizations more control over transmission, making it generally extra reputable. Because of this, it's less prone to data obstacles triggered by things like a broken link or an energetic ad blocker being installed.
With OWOX BI's Server-Side Monitoring, your organization can gather real-time conversion data in the same way that you would certainly with pixels or a cookie, however this is then passed straight to your advertising and marketing tools on the server. This permits you to have even more accurate information and assists guarantee compliance with personal privacy policies such as GDPR. Furthermore, it additionally stays clear of the tracking constraints enforced by browsers and advertisement blockers.